Ø FCA Super Bowl ads score high in consumer panel voting, USA Today, Feb. 2
o The Fiat brand’s 60-second ad, “The Fiat 500X Blue Pill,” placed third among all commercials aired during Sunday night’s Super Bowl telecast, in USA Today’s Ad Meter consumer panel voting. The Dodge brand ad, “Wisdom,” placed sixth, and the 90-second Jeep brand ad – a scenic world tour to the song “This Land is Your Land,” placed 15th among more than 65 ads aired during the broadcast, USA Today reported. For the 27th consecutive year, USA TODAY’s Ad Meter’s consumer panel has rated the Super Bowl commercials. From across the USA, an online audience of more than 20,000 registered panelists voted on the commercials, the paper said.
Ø 2015 Jeep® Renegade is bigger than it looks, CTV News, Jan. 28